Trademark system • 9,000+ homes sold

What Is the Seven Day Listing Launch and How Does It Get San Diego Sellers Top Dollar with Multiple Offers?

Your property is only new to the marketplace once. Here's the proven system that captures that moment, creates buyer competition, and maximizes your sale price.

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7-Day Listing Launch™

The Seven Day Listing Launch™ is a trademarked, 7-step marketing system that combines proactive marketing with a Grand Opening strategy to create buyer competition and drive multiple offers on your San Diego home. Unlike traditional agents who simply list on MLS and wait, this system concentrates all buyer attention into a strategic launch window—because your property is only new to the marketplace once.

This system has sold over 9,000 homes in San Diego County. Last year alone, Whissel Beer Group sold 1,300 homes—becoming the first team to ever sell over 1,000 homes in a single year in San Diego.

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What You'll Learn

What Do Most San Diego Real Estate Agents Do to Sell a Home?

The Three P's

Most real estate agents follow what we call the "Three P's" approach:

  • Put a sign in the yard
  • Press enter to list the home on the MLS
  • Pray and wait for offers to arrive

While every home will eventually sell at the right price, this passive approach rarely achieves the highest possible sale price or the most favorable terms.

The Experience Gap

The average San Diego agent sells only 2-3 homes per year. When they occasionally get a listing, they don't have enough experience to know what works and what doesn't—and they make mistakes on what is likely your largest asset.

In contrast, our team sells 5-10 homes every two months. We're constantly in negotiations, actively listing, and closing deals—which means we know exactly what's working right now.

What Is the Fourth P That Gets Sellers Top Dollar?

The missing ingredient in most home sales is Proactivity—the Fourth P. Rather than waiting for buyers to find your listing, proactive marketing creates demand, generates competition, and drives urgency that translates directly into a higher sale price.

The Rule of Seven

In marketing, there's a principle called the Rule of Seven: a buyer needs to encounter your product seven times before they're ready to purchase. Most agents rely on a single channel—the MLS—to reach buyers.

The Seven Day Listing Launch uses seven distinct marketing channels simultaneously to create overwhelming awareness for your property.

Why Expertise Matters

When I got Lasik surgery on my eyes—something I'll live with for the rest of my life—I didn't choose the cheapest option from a mailer. I wanted the best surgeon with a proven track record.

Selling your home is one of the biggest financial transactions of your life. It deserves the same standard. When you work with our team, you're getting a proven system backed by over 9,000 successful home sales.

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What Are the 7 Steps of the Seven Day Listing Launch?

Each component of the system is designed to create buyer awareness, generate competition, and maximize your sale price. Here's exactly what happens when you list with us:

<span>Step 01</span>Insider Preview Open House
Before your home goes live on the MLS, we host an exclusive showing event for our database of over 17,000 contacts—including past clients, local agents, and qualified buyers. This happens 48 hours before your public listing date.
  • Creates competition and urgency before public launch
  • Some homes sell before ever hitting the MLS
  • Leverages relationships built over 20+ years in San Diego

Step 01Insider Preview Open House

<span>Step 02</span>Agent Network Outreach
We leverage two decades of relationships with San Diego agents to proactively market your home before it hits the MLS. Our team personally contacts top-producing agents to ask: "Who do you have that might be a fit for this home?" Remember, the Fourth P is proactivity. We want to reach out to agents, tell them about your home, and create interest before it goes public.

Step 02Agent Network Outreach

<span>Step 03</span>Custom Property Landing Page
Unlike standard MLS listings with small, scrolling photos, we create a dedicated website for your home that feels like an experience—not just a listing. Large, crisp imagery. Virtual tours. Community information. Comparable sales data. Everything buyers and agents need to take action—all in one place.

Step 03Custom Property Landing Page

<span>Step 04</span>Multi-Touch Direct Mail Campaign
Your neighbors are one of your best assets—they know people who want to live in your neighborhood. Remember back in the day, our parents' generation knew all their neighbors. Today, we might wave awkwardly from the driveway once a year. But if your kids have a best friend a couple streets over, those parents might be thinking about where to buy. Your neighbor knows that. You might not. We send targeted mailers to the 300 closest homes on multiple occasions over 2-3 weeks, each featuring a custom QR code that alerts our team when scanned so we can follow up immediately.

Step 04Multi-Touch Direct Mail Campaign

<span>Step 05</span>Client Concierge Team
We're in a push-button economy. Think about it: you probably got here today by pushing a button on your phone and having a car pick you up. When a buyer wants information about your property and they push a button to call, what happens if it goes to voicemail? They move on. We can't afford that. Our Client Concierge team provides live phone coverage 12 hours a day, 7 days a week—capturing every lead and scheduling showings immediately. No missed opportunities.

Step 05Client Concierge Team

<span>Step 06</span>MLS Launch + Targeted Social Media
Once live on the MLS, your listing syndicates to thousands of websites and notifies all 30,000+ San Diego agents. Simultaneously, we launch targeted social media campaigns designed for your most likely buyer profile. For a larger home, that's probably a move-up buyer—someone who currently owns a smaller home or condo and is ready for more space. We'll target them specifically across Facebook, Instagram, and more.

Step 06MLS Launch + Targeted Social Media

<span>Step 07</span>24/7 Showing Coordination + Feedback
Showing requests receive live answers 24 hours a day—whether it's 9 AM, 9 PM, or 3 AM. You maintain complete control: set your notice requirements, approve or modify every showing, and never worry about someone showing up unannounced. Here's something that sets us apart: we actually care more about buyers who don't make offers than those who do. Because if they saw your home and didn't write an offer, we want to know why. That feedback helps us stay nimble and make adjustments that get you better results.

Step 0724/7 Showing Coordination + Feedback

What Is the Grand Opening Strategy and How Does It Create Buyer Competition?

Your property is only new to the marketplace once. That moment of newness creates attention, and attention creates competition. The question is whether you capture that moment or let it dissipate over weeks of scattered showings.

Think About New Home Community Launches

Have you ever been to the launch of a new home community? Nobody in the room is worried about what the seller will take. Everyone's worried about who in the room they need to beat if they want lot two, plan three.

We recreate that same dynamic with your existing home.

"You're not marketing the property. You're marketing the grand opening."

The Psychology Shift

When buyers see other buyers, their entire mindset changes:

Traditional Showing

"How low can I take the seller?"

Traditional Showing

"How do I beat these other buyers?"

→

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Why Crowds Work in Your Favor

Here's something most sellers don't realize: everyone who attends your grand opening works in your favor—even neighbors who are just curious.

Not one of them walks in wearing a shirt that says "I'm just a neighbor—not qualified." To the serious buyers walking in for their appointment, every person in the house looks like competition. The crowd creates pressure that benefits you.

Taking Control of the Process

Think about traditional listing experiences. You're trying to watch a game or have a meal, and someone walks through your house. It's awkward. And you're not competing—you've left the house, hoping someone likes it, while buyers deliberate for an hour in private.

That's not in your best interest. With our approach, you dictate the terms. We concentrate showings into strategic windows, creating visible competition that shifts the negotiating power to your side of the table.

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What Are the Two Outcomes of a Grand Opening (And Why Both Are Wins)?

Every Grand Opening produces one of two results—and both provide exactly what you need:

Outcome 1:
You Receive Offers

Multiple offers negotiate against each other, driving your price higher. Even a single offer carries the weight of perceived competition—all those people the buyer saw at the grand opening.

  • Offers compete against each other
  • Perceived competition strengthens your position
  • Market-based pricing emerges naturally

Outcome 2:
You Receive Clear Feedback

No offers means the market has given you overwhelming, clear feedback—in 5 days rather than the 60-90 days most agents need to figure out what's wrong.

If the marketplace overwhelmingly told us that the wall should be red, what are we going to do? We're going to paint the wall red. We now know what most other agents would take 30, 60, or 90 days to understand. We understand it on Day 5, and we can make changes with confidence.

Why Speed Matters

Sold Within 3 Weeks

~1% MORE

than homes that wait longer

Waited 30+ Days After First Offer

~5% DROP

on average in most markets

There's an ancient sales proverb: Your first offer is always your best offer. First offers are based on market timing—buyers decide based on current data and their expectations for the next three months. Markets can turn on a dime. Once you lose that "new to market" urgency, you lose leverage.

The Market Dictates Price

Here's a liberating truth: the market dictates pricing, not you or your agent. An offer isn't an opinion of value—it's a formal statement of value. If buyers offer a certain amount, that's what the market says your home is worth.

This means you can't get hurt by going to market. We provide maximum marketing to drive demand, and buyers tell us what they'll pay through their offers—or their feedback.

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Why Does Our Team Get Better Results?

When you list with Whissel Beer Group, you're not getting a single agent—you're getting 250 full-time professionals working to maximize your sale price.

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Homes Sold in San Diego
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Last year, we became the first team to ever sell over 1,000 homes in a single year in San Diego. That volume gives us market intelligence that smaller teams simply can't match.

100% Focused on Sellers

We exclusively represent sellers—never buyers. This isn't a tagline; it's a fundamental business decision that directly benefits you.

  • 100% of our focus goes to sellers—your property never competes with buyer clients for our attention
  • No time spent on buyer activities—we're not driving buyers around on Saturdays or attending buyer home inspections
  • Deep listing expertise—when you only do listings, you know exactly what works

A Team Behind the Scenes

You'll work directly with your listing agent—the person who walked through your home and got to know your family. But behind the scenes, you have an entire team handling marketing, phone coverage, showing coordination, and transaction management.

You get the personal relationship you want with the resources you need.

The Best of Both Worlds

Whissel Beer Group was formed when Whissel Realty Group and Beer Home Team merged. Kyle Whissel brought marketing infrastructure, video production, inside sales teams, and administrative support. Dan Beer brought a proven track record as one of San Diego's top listing agents and the Grand Opening strategy.

The combination offers resources and expertise unavailable from any single agent—or either team alone.

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What Is the Easy Exit Guarantee?

Most agents have you sign a 6-month contract. It's the industry standard. And the way these contracts are written, you're stuck with that agent no matter what.

We don't believe in that.

Our philosophy is simple: you should go to sleep happy every evening and wake up happy every morning. If you're not, you need to be in total and absolute control of your property.

No penalty. No slow-playing you for a week. No demanding thousands of dollars for "time and marketing."

You can't get stuck with an agent for six months just because of a really good one-hour conversation.

This puts the pressure where it belongs: on us to deliver everything we promise. You should be focusing on your family and where you're headed next—not worrying about being trapped.

🤝

Written Into Every Contract

We don't wait for you to ask. This clause is in every agreement:

"Seller may cancel this agreement at any time for any reason without penalty, prior to being under contract with buyer."

Frequently Asked Questions

About the Seven Day Listing Launch™

We take a unique approach: we provide you with all the data we would use to make the pricing decision, then let you arrive at the price yourself. We'll show you 3-5 comparable properties and share our professional opinion, but ultimately it's your decision. You need to go to sleep happy every evening at the price you chose—it's your property and your call.

Yes—and it happens regularly. The Insider Preview and agent outreach components create competition before your home goes public. While selling pre-market isn't our primary goal (more buyers generally means a better outcome), creating urgency and competition in advance strengthens your negotiating position regardless of when you accept an offer.

The Grand Opening concept can be scaled based on your preferences and property. At minimum, we can stack private showings into concentrated time windows to create the same competitive dynamic without a public event. We'll discuss what makes sense for your specific situation and comfort level.

You maintain complete control over showing schedules. You set the notice requirements—whether that's one hour, two hours, or a full day—and approve or modify every showing request. No one will ever show up unannounced.

We actually care more about buyers who don't make offers than those who do. Their feedback reveals actionable insights: Are there controllable factors—like paint colors or staging—that we can improve? Or are there uncontrollable factors that we need to account for in our strategy? This feedback loop keeps us nimble and responsive throughout your listing.

Three things: First, we exclusively represent sellers, so you get 100% of our focus. Second, our scale (250 team members, 9,000+ homes sold) gives us market intelligence and resources unavailable to smaller teams. Third, our Easy Exit Guarantee means you're never trapped—the pressure is on us to perform, not on you to stay.

Ready to Get Top Dollar for Your San Diego Home?

Schedule a consultation to see how the Seven Day Listing Launch and Grand Opening Strategy can work for your property. We'll walk through your home, learn about your goals, and show you exactly how we'll position your listing for maximum results.

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