The WB Playbook · with Dan Beer
Turn one neighborhoodinto a lead machine.
Our step-by-step farming playbook, taught live by Dan Beer. Pick your farm. Work the plan. Become the agent everyone calls first.
Why be in the room
Two hours, one plan you can start working the next morning.
How to pick a farm
The right farm usually isn't the one you'd guess. Dan shows you how to choose one you can actually win.
See what's working now
Real farming campaigns that actually result in listings, and what made them work.
Ask Dan anything
Direct Q&A with the co-founder of the #1 real estate team in California, per The Wall Street Journal.
Meet your peers
Bites, refreshments and time to connect with agents who are building the same kind of business.
Who it's for
This isn't a quick lead hack. It's the long game that turns a few hundred doors into a business that feeds you for years.
This is for you if
- Licensed agents at any brokerage
- You want listings, not just buyer leads
- You're ready to work one neighborhood for the long game
Skip it if you're
- Looking for a quick lead hack
- Not willing to show up in the same neighborhood month after month
Meet Dan Beer

Grow or die. That's not words on a wall. That's the mindset I live by.
Dan is the co-founder and co-leader of Whissel Beer Group, the #1 real estate team in California, per The Wall Street Journal. In 20+ years in the business, he built the farming strategy behind his own success and the one our agents work across San Diego and Riverside counties. Beyond the team, he co-leads Fast Forward Movement, one of eXp's most prominent and fastest-growing agent communities. This is your chance to learn the strategy straight from him, and to ask how it applies to your neighborhood.
Register · Thu, Oct 29
Save your seat
Free to attend. Seats are limited.
The morning
Thursday, October 29, 2026, 10:00am to 12:00pm Pacific.
- 10:00Check-in, morning bites and refreshments
- 10:15Presentation begins
- 11:15Q&A
- 11:30Networking
Good questions
Does it cost anything?
No. The event is free, and so are the snacks.
Do I need to be with Whissel Beer Group?
No. This event is for licensed agents at any brokerage.
I've never farmed before. Is this too advanced?
No. Dan starts at picking a farm, so it works whether you've never mailed a postcard or you've been farming for years.
Can I bring another agent?
Yes, but have them register separately so we can save them a seat.
What if I can't make it after registering?
Call or text Mary at (619) 776-3490 so we can give your seat to someone else.
Thursday, October 29, 2026 · San Diego
Seats are limited.Your farm isn't.
Questions? Call or text Mary Lashinsky at (619) 776-3490 or email [email protected].
Whissel Beer Group, brokered by eXp Realty of California, Inc. Kyle Whissel DRE #01387176.